About
Direct to Consumer (DTC) involves selling products directly to the customers, bypassing traditional retail channels. This model gives you direct contact with your customers, offering a personalized shopping experience and deeper insights into their preferences.
B2C is a broader term than DTC since it refers also to traditional retail channels selling to consumers.
Our integration platform supports this DTC approach by efficiently handling transactional data between your online sales platform and other systems, such as inventory and customer relationship management. By integrating these systems, the platform ensures accurate, up-to-date transaction records, streamlines the order processing, and helps in tracking customer interactions and purchases. This focused handling of transactional data allows for better inventory management, improved customer service, and more targeted marketing strategies, fostering a stronger connection with your customers.
By connecting multiple systems and leveraging our OmniChannel Functionality you can achieve a true Unified Commerce experience for the customer.