B2C stands for business-to-consumer. It refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies. B2C became immensely popular during the dotcom boom of the late 1990s when it was mainly used to refer to online retailers who sold products and services to consumers through the internet.
B2C is a broader term than DTC in that it refers to all companies that sell directly to consumers whereas DTC refers only to manufacturers and brands that sell their products directly to their customers instead of selling them through retailers and wholesalers.
Our integration platform supports this B2C by efficiently handling transactional data between your online sales platform and other systems, such as inventory and customer relationship management. By integrating these systems, the platform ensures accurate, up-to-date transaction records, streamlines the order processing, and helps in tracking customer interactions and purchases. This focused handling of transactional data allows for better inventory management, improved customer service, and more targeted marketing strategies, fostering a stronger connection with your customers.
By connecting multiple systems and leveraging our OmniChannel Functionality you can achieve a true Unified Commerce experience for the customer.