Elevating Omnichannel Retail at J.Lindeberg
Summary
J.Lindeberg, an iconic Swedish fashion company founded in 1996, bridges the gap between sports and fashion through its clothing. With a retail presence in Scandinavia and a global e-commerce platform, J.Lindeberg faced challenges in managing its diverse operations with a small IT team, primarily focused on integrations. Codeunit’s OmniConnect platform provided a fully integrated solution that streamlined operations, improved inventory accuracy, and enhanced the customer experience.
Challenge
J.Lindeberg needed to integrate its ERP system with a new e-commerce platform, Shopify, under tight deadlines. The IT team required a partner that could deliver quickly and effectively. Prior to the integration, the management of operations across retail stores and e-commerce involved inefficiencies, limiting the company’s ability to deliver a seamless customer experience.
"People told us that it was not possible to do within seven weeks, but together with Codeunit, we did it." – Martin Börjesson, Chief of Technology and Sustainability at J.Lindeberg
Solution
J.Lindeberg partnered with Codeunit and implemented the OmniConnect integration platform, leveraging its 25 years of experience in system integrations. OmniConnect enabled purpose-built integrations for ERP, e-commerce, PIM, and POS systems, providing a unified view of all communications between systems via a cloud-native portal.
"So last year, 2025, we then did the Omni project, which was super successful. Buy online, pick up in store. Buy online, return in store. Buy online, ship from store. All provided and supported by Codeunit." – Martin Börjesson, Chief of Technology and Sustainability at J.Lindeberg
Impact
The Omni project delivered measurable results. Implementation of RFID across stores enabled full inventory counts in just 20 minutes with accuracies above 99.5%, allowing reliable stock levels online and in-store. The integration facilitated omnichannel flows, improved operational efficiency, and empowered data-driven decisions. Within six months, stores reported turnover increases exceeding 10%, with some surpassing 15%. Daily operations are smooth, with IT staff resolving messages efficiently via the OmniConnect portal.
"The Omni project, when it comes to the details and the results, is a true success. It took us less than six months to do the ROI. And year to date, most stores have increased their turnover by more than 10%, some even more than 15%. So we added 15% to the store's turnover by this project." – Martin Börjesson, Chief of Technology and Sustainability at J.Lindeberg
Conclusion
The partnership between J.Lindeberg and Codeunit has transformed operations, improved customer satisfaction, and positioned the brand for continued growth. Upcoming initiatives, including a return platform upgrade and ERP enhancement, will further strengthen the collaboration. J.Lindeberg’s commitment to innovation and Codeunit’s integration expertise ensure the company can deliver the best shopping experience worldwide.
"We really enjoy working with J.Lindeberg. They are a fast-moving company at the forefront of technology and they're really committed to creating the best shopping experience for their customers. We look forward to supporting them with their future innovations." – Peder Bring, CTO at Codeunit.