Simple Again


Simple Again is a company that specializes in providing healthy foods and snacks such as smoothies, bars, and performance supplements. The company was founded by Dan Young in 1999 as Performance Food Centers (PFC) to bring natural, whole-foods nutrition into the fitness world. Over the years, Simple Again has helped open juice bars all over the country and beyond, and has served up a whole bunch of natural products to help people achieve their health, wellness & performance goals. The company has two businesses under its umbrella: PFC and swiig. PFC designs, builds, and supplies natural whole foods-based shake and smoothie bars, while swiig offers the same natural products as PFC but through an online portal available to anyone.