Pagelle

Pagelle is a Swedish women’s fashion retailer founded in 1955 by Ivar Pagmar. The company was created as a welcoming space where women could express their personal style, a philosophy that still shapes the brand today. With several boutiques across Sweden, from Uppsala to Lund, Pagelle focuses on premium women’s fashion, personal service, high-quality garments, and carefully selected fits. The brand combines decades of fashion heritage with a modern boutique experience, aiming to help customers feel confident and inspired in their everyday style choices.