MYoroface is a research-based healthtech company based in Hudiksvall, Sweden. The company is behind IQoro, a product that helps people with problems swallowing, with hiatus hernia, facial paralysis, speech, snoring or sleep apnea problems, and more. The company was founded in 2012 and completed its first investment round in 2014 for continued market expansion. Among the investors are ALMI Invest, Karlsarvet Invest and the Swedish Dragons’ Den profile Shervin Razani. The company’s growth took off when IQoro began to be sold directly to consumers in the Nordics and the UK. Today IQoro is used by more than 90,000 people in Europe and since May 2022 the product can be prescribed throughout the UK.