John Henric


John Henric is a Swedish fashion and lifestyle brand that was founded in 2008 in the historical city of Lund. The company started by producing high-quality accessories for high-end fashion boutiques and later branched out to producing shirts, knitwear, trousers, and bags. The brand is well-known for its affordable luxury products that are of high-quality, genuine craftsmanship, and creativity. John Henric is an exclusive producer-to-consumer brand, which means that they have cut out all the middlemen and only sell directly to customers. This allows them to create affordable luxury products that would make all the difference with a rigid standard of quality, craftsmanship, and creativity. Since they skip middlemen, customers skip the markup. John Henric collaborates with small family-owned manufacturers where trust and long-lasting friendship is prioritized. Their speed and know-how allows them to respond to seasonal and fashion changes very quickly, and they can create new collections every month instead of traditionally two or four times a year. The company is continuously striving to produce their clothes in an ever fairer and environmentally friendly way. They work with trusted and licensed producers and keep close contact through regular visits making sure they and their staff are fine. John Henric is all about making clothes with long-lasting quality and design.